Marianne Hoski

About Marianne Hoski

Accomplished visionary and practitioner in helping organizations grow and transform through excellence and innovation in product and services marketing, new business and partnership development, and strategic business planning and execution. Expert leader and collaborator passionate about assisting high growth start-up, mid-size and large enterprises (Cisco, IBM, HP, CA, Symantec) with strategic through tactical product marketing initiatives, including new product opportunity assessment, go-to-market strategy development, market research, competitive intelligence program development, product / services marketing, partnership program development and execution, channel sales, and sales and marketing enablement and process improvement. No goal is too small. Any challenge to reach higher, add to my intellectual hat, and excel is my mantra.KEY CAPABILITY AREAS:Business Planning • Market Research, Analysis and New Business Opportunity Assessment (primary and secondary research) • Positioning, Messaging, & Go-to-Market Strategy Development (new products/services/markets) • Marketing Program Strategy and ImprovementProduct Marketing • Content Development (collateral, website, social media & sales enablement tools) • Competitive Intelligence Program Development & Execution • Product Launch Management • Product/Solution Development and ManagementPartnerships• Program Development (Strategic, VARS, SI, OEM) • Channel Sales & Channel Marketing Strategy and ExecutionProcess Improvement • Sales and Marketing Processes • Business Process Requirements Analysis & Improvement • Team Building and CoachingSpecialties: Business Planning, Market Research, Go to Market Opportunity Assessment and Strategy Development, Strategic Partnership Program Development and Execution, Channel/Alliance/Partner Sales and Marketing, Product Marketing (strategic through tactical execution), People/Process Improvement, Competitive Analysis/Competitive Intelligence, Team BuildingIndustries/Markets: B2B & B2G; startup through enterprise; high technology product and services (Cloud, Security, IOT, Analytics, Software, Storage, Networking)

Experience

1. Strategy and Planning Manager, Global Partner Organization

   Cisco

   Apr 2015 — Present

   2021 - current. Cisco Global Partner Organization. Strategy and Planning Manager. Responsible for developing go to market strategy for Cisco Partner Managed Services and as-a-Service offers. Partner Marketing - Cisco Customer Experience. Responsible for Partner Marketing of Cisco CX service offers. Partner subject matter expert for CX offers driving enablement, awareness and demand generation. 2019 - Product Marketing - Cisco Customer Experience. Responsible for Product Marketing for Software Support for all Cisco Security products, including alignment with product management and global enablement to drive offer awareness and support seller engagement for customer acquisition.2018. Partner Strategy, Enablement and Alignment - Cisco Customer Experience. Responsible for strategic partner model messaging, content for pilots and alignment for global partner enablement.2017. Partner Marketing - Cisco Technical Services. Lead partner messaging and regional enablement across Cisco\'s Technical Services, including messaging for new partner models, pilots and partner content and global partner enablement. Product Marketing - Cisco Technical Services. Responsible for product marketing for several new introductory Technical Service offers, including development of compelling messaging and value proposition, communications launch strategy, content and collateral, and coordination and collaboration of regional/seller/partner enablement. Successfully launched services to market and supported seller enablement and acquisition of new accounts.

Education

• University of Michigan

  Bachelor of Arts (B.A.), Organizational Psychology and International Business

• Northwestern University

  Continuing Education, Accounting and Finance

Skills

• Process Improvement
• Business Development
• Marketing Strategy
• Strategic Partnerships
• Leadership
• Product Marketing
• Go-to-Market Strategy
• Enterprise Software
• B2b
• Business Planning
• Saas
• Product Development and Management
• Market Research
• Strategy
• Competitive Analysis
• Start-Ups
• Marketing