Marianne Ashton-Booth
Head of Product Design & Design Systems @ITV
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WORK HISTORY
Head of Product Design & Design Systems @ITV
London, GB
Leads product design across ITVX streaming journeys with accountability for experience quality, experimentation and commercial outcomes across mobile, web and connected TV. Owns end-to-end viewer journeys spanning discovery, onboarding, playback, monetisation and onward engagement. Unlocks creative thinking within teams by encouraging bold ideas, rapid prototyping and experience exploration, as well as thoughtful incremental optimisation where it delivers clear value. Works closely with Product, Engineering, Brand, Marketing and Commercial leadership to embed design-led thinking into strategy and roadmap decisions. Develops senior designers into confident strategic partners who connect user needs, brand expression and business goals while balancing pace, craft and inclusion.
EDUCATION
University of Lincoln
BA Hons, Graphic Design
SKILLS
ABOUT MARIANNE ASHTON-BOOTH
Design leader with experience shaping streaming, content-led and editorial products across web, mobile and TV. I specialise in owning end-to-end user and viewer journeys, founding and scaling design systems and building high-performing teams that balance creativity, pace and inclusion.My career spans global media, streaming platforms and education, including leadership roles at CNN, current product and design systems leadership at ITVX and long-standing work in editorial redesign and system-first thinking across publishing. I am motivated by products where people, product and pace matter equally and where design plays a strategic role in growth, engagement and brand expression.
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