Marianne Kidder
Sales Director @Petalfast
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WORK HISTORY
Sales Director @Petalfast
I lead PetalFast’s Northern California sales division, managing a team of six and overseeing a territory responsible for $60M in annual revenue. My role focuses on strategic growth, account management, and developing high-performing sales talent while ensuring consistent execution across 100+ retail partners.Key contributions:Spearheaded the successful launch of multiple cannabis brands across California, securing distribution in top-tier retail accounts.Developed and implemented targeted sales strategies that drove brand visibility and accelerated sell-through at the store level.Mentored and coached a regionally dispersed sales team, fostering leadership development and accountability.Built and maintained strong relationships with key retail buyers, brand partners, and distribution teams to ensure alignment and long-term success.Collaborated cross-functionally with marketing, operations, and leadership teams to optimize brand performance and field execution.
EDUCATION
American River College
Fine/Studio Arts, General
Yerba Buena HS
Diploma
ABOUT MARIANNE KIDDER
I’m a dynamic leader with a unique blend of strategic sales expertise and creative…
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