Marianne Escobar
Digital Specialist @Groupe Seb México
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WORK HISTORY
Digital Specialist @Groupe Seb México
Mexico City, MX
Lead digital marketing execution across paid media, social media and branded content for three consumer brands, including DTC e-commerce initiatives.• Develop content creation and influencer strategies, including editorial and blog planning, to support product launches, retail activations and e-commerce objectives.• Lead and coordinate creative development for social, paid media, CRM and e-commerce assets, ensuring alignment with brand guidelines.• Track and analyze performance metrics (CTR, ROAS) to optimize campaigns while maintaining brand consistency and positioning.
EDUCATION
Escuela Digital
Certificaciones, Diseño industrial
Tecnológico de Monterrey
Licenciatura, Diseño Industrial
SKILLS
ABOUT MARIANNE ESCOBAR
Digital Marketing Specialist with experience leading paid media,influencer marketing and content strategies across multiple markets,including creator-led campaigns and brand collaborations.Strong background in performance-driven campaigns, social media, CRM and brand launches. Originally trained in industrial design, bringing a strong creative and consumer-centric mindset to marketing execution.Outside of work, catch me enjoying running and connecting with nature.
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