Marianna Kalisova
- Role
- Director of Marketing Localization and Operations at Lionbridge
- Location
- Redmond, WA, US
- LinkedIn followers
- 500 followers
About Marianna Kalisova
Experienced professional leader with over 20 years’ experience in localization and…
Experience
Director of Marketing Localization and Operations
Jan 2013 — Present
Lionbridge is the leading provider of translation, development and testing solutions that enable clients to create, release, manage their products and services globally. Offering specialized consulting, project and program management and operational support for global corporations. •Managed global programs, localization, strategy planning, operations, media planning, execution/trafficking and performance analyses. •Developed and managed an operating model and capability roadmap to deliver industry-leading localization and operations experiences. •Ensured timely and high quality delivery of global campaigns/programs •Drove strategic solutions by identifying potential solution opportunities and delivering quality results. •Participated in development of digital relationship marketing (DRM) system and content that fosters a deeply engaged, highly loyal user base. •Demonstrated leadership skills including strong track record of impact and influence and a proven ability to make impactful recommendations to various audiences including internal and external partners. •Managed intense program finance management including P&L responsibilities. •Coach, lead, manage, and inspire a high-performing, fast-paced, results-oriented team Accomplishments: •Over last 3 year business has increased 3 times• Globalization of strategic global digital assets for up to 199 countries including Microsoft Global Demand Center [Azure, MS365], CELA, Outlook, Surface, Window •Established Windows RM program which is bringing significant revenue and up 1078% ROI• Product on-boarding programs proved to drive main KPIs by using relevant content and audience• Built team of 35 high skilled professionals to accomplish and meet business goals• Designed, created and monitored Program Risk strategy, Enhancement of operational model and driver of improvements
Skills
- Marketing Strategy
- International Marketing
- Cms
- Creative Strategy
- Management
- Content Management
- Strategy
- Localization
- Team Management
- Marketing Operations
- Program Management
- Retail Packaging
- Resource Management
- Digital Marketing
- Problem Solving
- Global Marketing
- Global Marketing Operations
- Cross Channel Marketing
- Process Improvement
- Multi-Channel Marketing
- New Business Development
- Integrated Marketing
- Online Advertising
- Advertising
- Gross Margin
- Creative Campaign Development
- Website Development
- Leadership
- Analytics
- Business Strategy
- Sem
- Marketing Platform
- Long-Term Customer Relationships
- Six Sigma
- Business Development
- Retail Marketing
- Email Marketing
- Crm
- Cloud Marketing
- Mobile Advertising
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.