Marianna Schmiesing
Content Strategist @Franciscan University Of Steubenville
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WORK HISTORY
Content Strategist @Franciscan University Of Steubenville
Implement and maintain the University\'s brand voice on all web platforms, most notably franciscan.edu and faithandreason.com• Collaborate internally to develop and execute content marketing strategies targeted at driving traffic and engagement, generating leads, delivering sales, retaining customers, building brand awareness, and hitting other key content metrics• Collaborate internally with email and social media campaigns, planning and developing campaign specific web pages• Collaborate internally for University-wide campaigns, most notably the Step in Faith Campaign and other charitable giving campaigns. Assist with integrating content strategy deliverables and time-specific brand campaigns to drive campaign goals. • Research SEO implementation and trends among higher education institutions• Write and edit copy• Knowledgeable in higher education content creation
EDUCATION
Regent University
Master of Fine Arts - MFA, Playwriting and Screenwriting
Franciscan University of Steubenville
Bachelor of Arts - BA - Magna Cum Laude, English: Writing
Steubenville Catholic Central High School
Top Ten, Honors Diploma
ABOUT MARIANNA SCHMIESING
Content Strategist at Franciscan University of Steubenville
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