Marianna Kantor

Experience

1. CMO

   Esri

   May 2015 — Present · Los Angeles, CA, US

   I achieved significantly higher levels of performance, transforming marketing into a modern high-performing growth engine. I build a strong leadership team, assembled a purpose-driven motivated organization, and established a culture of excellence and accountability. The transformation encompassed people, process, and technology, requiring strong relationship building, cross-divisional and internal alignment and communication, and ongoing emphasis on organizational change management.My exceptional team and I quadrupled Brand recognition and helped establish market leadership in new industries, AEC, Imagery, and Logistics. We seized on the emerging digital transformation, digital twin, sustainability and business resilience narratives early and positioned the brand strongly and credibly. We significantly increased market influence through exceptional media coverage and analysts’ endorsements. We launched new content and thought leadership channels, including podcasts, blogs, and digital magazines, attracting hundreds of thousands new prospects.We introduced digital sales and eCommerce channels to the company. We built a sophisticated lead-to-cash engine, operationalized performance-based data-driven campaign execution, sourcing 22% of growth.I am strategic, analytical, and creative, with a relentless drive for results. I am an effective communicator, team-builder, change-maker, and a thought and business leader, driving meaningful innovation throughout the customer journey.

Skills

• Software as a Service (Saas)
• Business Development
• Marketing Automation
• Product Marketing
• Demand Generation
• Product Launch
• Segmentation
• Product Lifecycle Management
• Organizational Effectiveness
• Positioning
• Market Research
• Go-to-Market Strategy
• Sales Enablement
• Marketing
• Cross-Functional Team Leadership
• Enterprise Software
• Marketing Strategy
• Strategy
• Messaging
• Program Management
• B2b Marketing
• Product Management
• Management
• Pre-Sales
• Strategic Partnerships
• Organizational Management
• Cloud Computing
• Crm
• Executive Management
• Leadership
• Professional Services
• Market Penetration
• New Business Development
• Competitive Analysis
• Thought Leadership
• Saas
• Online Marketing
• Web Marketing
• Lead Generation