Mariane Ceballo

Director, Digital Media & Engagement @Crum & Forster

Morristown, NJ, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Nov 2021 — Present

Director, Digital Media & Engagement @Crum & Forster

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US

Develop and execute digital strategies to support business objectives and C&F-wide communications strategies.• Synthesize and prioritize hundreds of stories for social media channels resulting in an increase in engagement and followers YOY (33% and 91% respectively). 2022 IMCA Silver Social Showcase Winner.• Revitalized company website through a strategic redesign, optimizing user experience and aligning it with brand identity. 2022 IMCA Gold Web Showcase Winner. • Conduct social media training to educate team members on best practices, emerging trends, and platform updates, encouraging participants to become social media ambassadors.• Manage 15+ “spaces” on company intranet including content and imagery.• Script and produce videos to showcase a culture of diversity, equity and inclusion.

EDUCATION

1984 — 1988

CT State Norwalk

Business Administration

SKILLS

EditingDigital PhotographyAdobe PremiereproLeadershipMarketing CommunicationsFacebookOnline MarketingStrategic CommunicationsSocial MediaCorporate CommunicationsInsuranceProperty & Casualty InsuranceNewslettersCreative DirectionBrand DevelopmentIntegrated MarketingWeb ContentMarketingCopy EditingProject ManagementSearch Engine Optimization (SEO)Social NetworkingBrand AwarenessSocial Media MarketingAdvertisingMagazinesAnalyticsPublic RelationsInternal CommunicationsUser ExperienceContent StrategyMedia RelationsMarketing StrategyStrategic PlanningPress ReleasesCopywritingWeb DesignBloggingEmail MarketingSEO

ABOUT MARIANE CEBALLO

Strategic communications leader with extensive experience in branding strategies…

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