Mariane Ceballo

About Mariane Ceballo

Strategic communications leader with extensive experience in branding strategies…

Experience

1. Director, Digital Media & Engagement

   Crum & Forster

   Nov 2021 — Present · US

   Develop and execute digital strategies to support business objectives and C&F-wide communications strategies.• Synthesize and prioritize hundreds of stories for social media channels resulting in an increase in engagement and followers YOY (33% and 91% respectively). 2022 IMCA Silver Social Showcase Winner.• Revitalized company website through a strategic redesign, optimizing user experience and aligning it with brand identity. 2022 IMCA Gold Web Showcase Winner. • Conduct social media training to educate team members on best practices, emerging trends, and platform updates, encouraging participants to become social media ambassadors.• Manage 15+ “spaces” on company intranet including content and imagery.• Script and produce videos to showcase a culture of diversity, equity and inclusion.

Education

• CT State Norwalk

  Business Administration

  1984 — 1988

Skills

• Editing
• Digital Photography
• Adobe Premierepro
• Leadership
• Marketing Communications
• Facebook
• Online Marketing
• Strategic Communications
• Social Media
• Corporate Communications
• Insurance
• Property & Casualty Insurance
• Newsletters
• Creative Direction
• Brand Development
• Integrated Marketing
• Web Content
• Marketing
• Copy Editing
• Project Management
• Search Engine Optimization (SEO)
• Social Networking
• Brand Awareness
• Social Media Marketing
• Advertising
• Magazines
• Analytics
• Public Relations
• Internal Communications
• User Experience
• Content Strategy
• Media Relations
• Marketing Strategy
• Strategic Planning
• Press Releases
• Copywriting
• Web Design
• Blogging
• Email Marketing
• SEO