Mariana Ferreira

Senior Insight Analyst @Asda

Leeds, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Sep 2025 — Present

Senior Insight Analyst @Asda

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Leeds, GB

EDUCATION

2021 — 2022

University of Leeds

Master's degree, Food Quality and Innovation

2018 — 2018

Szkoła Główna Gospodarstwa Wiejskiego w Warszawie

Erasmus Program

N/A

ISEG - Lisbon School of Economics & Management

Bachelor's degree, Applied Mathematics

2016 — 2020

Faculdade de Ciências da Nutrição e Alimentação da Universidade do Porto

Bachelor's degree, Nutrition and Food Science

ABOUT MARIANA FERREIRA

I\'m a curious and creative analyst who thrives on turning messy, unstructured data—especially consumer reviews—into actionable insights that drive better product decisions. Right now, I help teams across the business understand what consumers are saying about our products. I analyse thousands of online reviews to identify the most common themes and translate them into clear, strategic recommendations: What needs to change? What’s working well? And how can we improve product liking? What I bring to the table- A sharp analytical mind from one year of Mathematics study and hands-on data experience- Strong communication skills—I\'m used to presenting insights to stakeholders in a way that’s clear, concise, and impactful- I’ve built multiple dashboards to track product performance across different categories and levels, helping teams make faster, data-led decisions- I manage my own workflow: setting realistic timelines, meeting deadlines, and delivering insights that are actually used. Now I\'m continuing to grow my skills with SQL and Power BI, and always on the lookout for new challenges where data can make a difference.

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Mariana Ferreira — Senior Insight Analyst at Asda in Leeds, GB | Unifers