Mariana Ferreira
Senior Insight Analyst @Asda
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WORK HISTORY
Senior Insight Analyst @Asda
Leeds, GB
EDUCATION
University of Leeds
Master's degree, Food Quality and Innovation
Szkoła Główna Gospodarstwa Wiejskiego w Warszawie
Erasmus Program
ISEG - Lisbon School of Economics & Management
Bachelor's degree, Applied Mathematics
Faculdade de Ciências da Nutrição e Alimentação da Universidade do Porto
Bachelor's degree, Nutrition and Food Science
ABOUT MARIANA FERREIRA
I\'m a curious and creative analyst who thrives on turning messy, unstructured data—especially consumer reviews—into actionable insights that drive better product decisions. Right now, I help teams across the business understand what consumers are saying about our products. I analyse thousands of online reviews to identify the most common themes and translate them into clear, strategic recommendations: What needs to change? What’s working well? And how can we improve product liking? What I bring to the table- A sharp analytical mind from one year of Mathematics study and hands-on data experience- Strong communication skills—I\'m used to presenting insights to stakeholders in a way that’s clear, concise, and impactful- I’ve built multiple dashboards to track product performance across different categories and levels, helping teams make faster, data-led decisions- I manage my own workflow: setting realistic timelines, meeting deadlines, and delivering insights that are actually used. Now I\'m continuing to grow my skills with SQL and Power BI, and always on the lookout for new challenges where data can make a difference.
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