Mariana Pinos

About Mariana Pinos

As a seasoned business strategist with expertise in go-to-market planning and personalization, I specialize in building and stewarding sustainable, accretive business models. I excel in defining growth and retention strategies, creating annual plans, and developing lifecycle triggered series and seasonal calendars CRM channels including email, push notifications, in-app messaging and SMS. With a passion for KPI-driven results, I drive and track metrics including file growth, retention, and frequency for Loyalty, Gift Cards, Promotions, and CRM. Collaborating closely with analytics and data management, I leverage customer cohorts to ensure they are properly activated and nurtured, supporting long-term engagement and retention. In partnership with Marketing, Media, and Digital Technology teams, I advise on the roadmap for developing and integrating MarTech stack, ensuring that the specific use cases align with the overall goals and pace of the company\'s growth.

Experience

1. Senior Manager, Loyalty and Partnership Products - Elite Member Benefits

   Marriott International

   Feb 2025 — Present

   Define new product features and optimizations of existing ones, and incorporate them into product roadmaps•Support the definition of the Loyalty Elite Member Benefits product requirements and development of the product roadmap•Maintain a well-groomed product backlog of features to include refined user stories with solid technical solutions that are ready for development•Provide clear vision and scope documentation, use cases, workflows, and wireframes to support development•Coordinate with support teams for defect resolution

Education

• Columbia University

  Master of Science - MS, Strategic Communication

• New York University

  Master of Business Administration - MBA

• Cornell University

  Bachelor of Science (B.S.), Applied Economics and Management: Strategy and Marketing Concentrations