Mariana Morris

Founder & Managing Director @Fruto

Fruto is a specialist customer experience and product strategy consultancy. We help complex, product-led organisations align around what customers truly value, shaping product direction, unlocking new opportunities, and delivering standout digital experiences that drive lasting competitive advantage.We work across sectors including education, healthcare, government, publishing, and nonprofits. Our clients include:• British Film Institute (BFI)• Taylor & Francis Group• Department for Energy, Security & Net Zero• The Alan Turing Institute• The London School of Economics and Political Science• Oxfam• Prostate Cancer UK• Elsevier• Oxford University Innovation spinouts• Micro:bit Educational FoundationOur servicesStrategy & consultancy• Product & UX strategy• Service design & organisational transformation• Fractional CXO / CPO leadership• Marketing strategy• Product managementResearch• Customer & user research• Discovery phases• Usability reviews & tests• User/customer interviews & recruitmentDesign• UX & product design for complex systems• Design systems• UX content design• Branding• MVP designIf you’re looking to create digital products and services that truly stand out in your market, and resonate deeply with your customers, let’s talk: h••••@fruto.design