Mariana Mero

About Mariana Mero

Marketing veteran with over 20 years of experience in Hispanic media buying, consumer insights, project management, strategic research, planning, operations, budget management, and account strategy across multiple categories: Auto (Toyota Motor Sales, Toyota Dealers Associations, Lexus Dealers); CPG (Sunny Delight, Colgate, Hellmann’s/Best Foods, Kraft, Mazola Corn Oil, Pepsi); Wireless (AT & T, T-Mobile) and Banking (Wells Fargo).Team leader with proven skills, expertise and results- Management of Investments and Allocations- Strategic Research - Meeting and achieving client\'s KPI\'s- Budget Management- Project Management- Consumer Insights- Client and Vendor Relationship- Strategic Planning- Branded Content MarketingKey Strengths- Leadership- Multi-Tasking- Results and Numbers Driven- Problem Solver- Staff Development- Forward Thinker- Inter-department collaboration

Experience

1. Associate Director, National Investment

   OMG23

   Apr 2022 — Present · Burbank, CA, US

   Accounts: Walt Disney Studios Motion Pictures (Walt Disney Studios, 20th Century Studios), Disney+ and Searchlight Pictures

Education

• City University of New York-Baruch College

  Marketing Management

  1990 — 1993

Skills

• Media Strategy
• Interactive Marketing
• Online Advertising
• Integrated Marketing
• Media Buying
• Creative Strategy
• Creative Direction
• New Business Development
• Digital Strategy
• Television
• Digital Marketing
• Advertising
• Mobile Marketing
• Marketing Strategy
• Outdoor Advertising
• Media Planning
• Digital Media
• Social Media Marketing