Mariana Marins

Senior Ux Researcher @AVIV Group

Paris, FR

At Aviv Group, I work across different brands, most notably SeLoger (France), Immowelt (Germany) and Immoweb (Belgium), to ensure our digital products deliver the best possible user experience.My role is to uncover user needs, challenges, and opportunities, and translate them into actionable insights for product, design, and business teams. This means combining quantitative and qualitative research methods with close collaboration and alignment with stakeholders.Key responsibilities:• End-to-end research planning & execution: from defining research questions to delivering insights.• Mixed-methods research: usability testing, in-depth interviews, surveys, concept testing, diary studies, data analysis, etc.• Pre- and post-launch analysis of features: concept validation, usability evaluation, iterative testing.• Strategic insights: turning research findings into recommendations that guide product development, improve existing features, or inspire new ones.• Stakeholder alignment: ensuring research is embedded in decision-making and that user needs remain at the center of the process.• Daily use of tools: Jira, Figma, Miro, G Suite, Maze, Tableau, Dovetail, among others.In short, my mission is to act as the voice of the user within the organization, making sure their perspective drives impactful and meaningful product decisions across multiple European markets.