Mariana J. Hernandez

About Mariana J. Hernandez

I’m a dynamic marketing specialist with a gained project management skillset and have 5+ years of experience driving cross-functional marketing initiatives, building content strategies, and coordinating international campaigns across diverse markets. With a dual B.A. in Business Administration (Marketing) and Psychology, plus secondary degrees in Leadership Studies and Spanish, I bring both strategic insight and human-centered thinking to every project.From supporting global campaigns at Autodesk to developing bilingual content at America’s SBDC and optimizing social media engagement for The Pao Creative, I’ve built a track record of managing complex marketing workflows, leading collaborative teams, and delivering high-impact results on time and on brand.I thrive in fast-paced, mission-driven environments where organization, creativity, and communication intersect. Whether I’m managing project timelines, crafting content strategies, or helping teams scale across regions, I bring a solutions-first mindset, a collaborative approach, and a deep passion for connecting brands with people.Specialties include: Global Marketing Program Support Project & Campaign Management (Airtable, Salesforce, Asana) Bilingual Content Strategy (English/Spanish) Cross-Functional Collaboration Social Media & Community Engagement CRM & Marketing Ops (Salesforce, Neoserra, Marketo) Event Coordination & Brand AlignmentLet’s connect—I’m always excited to collaborate on impactful projects that bridge creativity and strategy.

Experience

1. Customer Service Lead

   Luminary Brands, Inc

   Jun 2020 — Present · Petaluma, CA, US

   Customer experience and brand alignment lead, supporting cross-functional collaboration between customer service, marketing, product development, and creative teams for clean beauty brands including Mineral Fusion, Andalou Naturals, and Seaweed Bath Co.Key contributions:Marketing Collaboration: Work closely with the marketing team to stay aligned on brand initiatives, product launches, and campaign messaging; translate that knowledge into personalized, brand-aligned customer interactions.Cross-functional Coordination: Act as a strategic liaison between Customer Service, Marketing, Sales, and Product Development to ensure a unified customer journey and consistent messaging across all touchpoints.Tool & Workflow Optimization: Led the successful rollout and integration of Zendesk, improving internal workflows.Insights for Marketing Strategy: Surface recurring customer feedback themes to inform product marketing, identify campaign opportunities, and support more targeted communication strategies.

Education

• Dominican University of California

  Bachelor of Arts - BA, Business and Psychology

  2016 — 2020