Mariana Ferola

About Mariana Ferola

Global marketing leader with 15+ years in tech, SaaS & partner ecosystems. Proven track record driving $100M+ pipeline, scaling programs across LATAM, North America, EMEA and APJ, and leading high-impact teams. Currently pioneering AI-driven marketing to accelerate growth, personalize engagement & transform how brands connect with customers.I’m a global marketing leader with 15+ years of experience driving growth and market impact for technology companies across Americas, EMEA and APJ. My expertise spans marketing strategy, product category management, and partner/channel programs — always anchored in measurable results.In my most recent role at HP, I: • Launched a Demand Generation campaign that generated $1M+ pipeline. • Scaled global partner program to 3k+ partners, improving engagement by 30%. A key focus today is AI-driven marketing transformation: • Reimagined partner engagement by simplifying content and communications. • Piloted AI-based content strategies that boosted engagement by 60%.I’m known for strategic thinking, commercial acumen, and collaborative leadership — but what sets me apart is the ability to build: campaigns, systems, teams, and relationships that last.Now, I’m passionate about helping tech companies accelerate customer acquisition, strengthen partner ecosystems, and unlock the potential of AI in marketing.

Experience

1. Ww Growth Marketing & Performance Manager

   HP

   Nov 2025 — Present · Miami-Fort Lauderdale, FL, US

   Lead global demand generation and performance marketing for HP’s Software & Services portfolio. • Develop full-funnel campaign strategies focusing on conversion rate optimization, SEO, and lifecycle marketing. • Collaborate with product, sales, and field teams to enhance local campaigns.

Education

• Universidad de Belgrano

  Bachelor, Information Systems for Business

• Universidad de Belgrano

  Postgraduate, Marketing (Business Strategies)

Skills

• Business Strategy
• Demand Generation
• Account Management
• Integrated Marketing
• Product Marketing
• Service Management
• Go-to-Market Strategy
• Leadership
• Sales Management
• Negotiation
• Marketing Management
• Outsourcing
• Cross-Functional Team Leadership
• Marketing Strategy
• Product Management
• Professional Services
• International Marketing
• International Sales
• Customer Relationship Management (Crm)
• New Business Development
• Creative Problem Solving
• Strategic Planning
• Multi-Channel Marketing
• Strategy
• Business Development
• Digital Marketing
• B2b Marketing
• Hp Products
• Solution Selling
• Business Planning
• Cloud Computing
• Sales
• Multi-Channel Campaign Management
• Sales Process
• Smb
• Management
• Hp
• Channel
• Team Leadership
• Marketing