Mariana Cogan
- Role
- CMO Americas at Hexagon Manufacturing Intelligence
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Mariana Cogan
Full-Stack CMO | Transforming Marketing into Revenue Engines As a seasoned Chief…
Experience
CMO Americas
Hexagon Manufacturing Intelligence
Jun 2023 — Present
Head of marketing for the Hexagon Manufacturing Intelligence (HMI) division of Hexagon AB - the Americas as a region is responsible for annual $600 million. Initial accomplishments: Q1 * Drove strategic alignment: starting with sales - understanding their quotas and capacity - aligned regional marketing, product management, product marketing and global marketing. Very complex concept in a global matrix organization.* Increased major Trade event performance by 30% lead production (early KPI) by empowering regional event team to tell a compelling story, improve experience & solidify sales alignment.* 4 campaigns kicked off/ with 5 more planned for Q4:\"Zero prototype\"/\"\"Reverse Engineering & Inspection Made Simple\"* Kicked off weekly empowerment sessions with marketing team
Education
Sophia University
Economics, Tokyo, Japan
1993 — 1997
Babson F.W. Olin Graduate School of Business
MBA, Marketing, Finances, Operations
2003 — 2010
University of California, Berkeley
Berkeley Product Management
Harvard Business School
Executive Leadership
2019 — 2019
Skills
- Strategy
- Crm
- Demand Generation
- Marketing Strategy
- Management
- Marketing
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