Mariana Botero Boada

About Mariana Botero Boada

With +10 years of dedication to championing human/environmental rights and advocating for justice, I am deeply committed to enacting societal change. My journey has been defined by a relentless pursuit of understanding the complex interplay between human behaviors, social movements, and the transformative power of NGOs and individuals working in concert.As a consultant and human rights strategist, my branding, marketing, and strategy development expertise has empowered purpose-driven organizations to amplify their impact. My approach melds comprehensive research with communication tactics to craft resonant strategies that engage and inspire diverse communities.My role as a strategist has always transcended mere planning; it is about weaving connections, unlocking insights, and catalyzing sustainable, positive change across societies and systems. My toolbox is unique – a synergy of rigorous research, digital prowess, and empathetic, human-centered design. Every initiative I undertake is aimed at leaving an indelible mark on the world, ensuring that each step we take is a stride toward greater justice

Experience

1. Lead Strategist

   Ago

   Dec 2024 — Present

   As a Strategy Lead at AGO, I lead the development of comprehensive strategies that address systemic challenges in human rights and social impact, extending beyond individual organizations to effect broader change.Research: I conduct thorough research and landscape assessments to identify opportunities, inform strategic decisions, and uncover pathways for growth.Campaign Ideation: I create project briefs to kick off campaigns, ensuring strategy remains the backbone of every initiative. My focus is on setting clear goals and guiding the team to develop innovative and impactful campaigns.Communication: I design and implement communication strategies that amplify messaging, engage audiences, and align with organizational goals.Performance Reporting: I lead campaign performance analysis and reporting to measure impact, optimize strategies, and ensure continuous improvement.

Education

• Pontificia Universidad Javeriana

  Comunicación Social, Publicidad

  2009 — 2013

• Colegio Bilingüe Buckingham

  Bachiller

  1994 — 2008

• Underground Bogotá - Escuela De Creatividad

  3 Months certificate program , Advertising

  2016 — 2016

• The Wharton School

  Postgraduate Degree, Digital Marketing

Skills

• Photoshop
• Publicidad En Internet
• Marketing Strategy
• Social Media
• Redes Sociales
• Publicidad
• Planificación Estratégica
• Marketing Digital
• Proceso De Creación De Marcas
• Mercadotecnia
• Strategic Planning
• Comunicaciones De Marketing
• Customer Relationship Management (Crm)
• Microsoft Office
• Estrategia De Mercadotecnia
• Digital Marketing
• Advertising
• Social Communication
• Branding
• Microsoft Powerpoint
• Marketing Communications
• Desarrollo De Marca
• Administración Y Dirección De Empresas
• Relaciones Públicas
• Marketing
• Liderazgo
• Public Relations
• Mercadotecnia En Medios Sociales
• Social Media Marketing