Mariana Warfield
VP, Managing Director, Digital Strategy @Horizon Media
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WORK HISTORY
VP, Managing Director, Digital Strategy @Horizon Media
Los Angeles, CA, US
Digital lead overseeing digital strategy, planning, and buying for CommonSpirit Health.Onboarding new accounts, establishing new processes, teams and tech stack for a smooth transition and operation. Onboarding integrated and agile operating model, establishing workstreams for quick testing implementation, learning and scaling. Future proofing media investments through innovation workshops, identifying areas of opportunity, and establishing go-to market approach. Delivering culture first plans, surfacing opportunity with multicultural audiences and diverse owned media properties.
EDUCATION
Dublin City University (DCU) & Universidad Pontificia Comillas (ICADE)
BA in European Business, Major in Marketing
SKILLS
ABOUT MARIANA WARFIELD
Established Marketing and Media executive with 20 years of experience leading strategic digital initiatives across end-to-end consumer journeys. Experience in crafting holistic, audience-first campaigns defining channel mix, partnerships, creative, content and measurement frameworks. Managing cross-functional teams across the U.S.(General Market & Hispanic), LATAM, and Europe, working with Fortune 500 brands across industries including CPG, Healthcare, Entertainment, Fashion, Gaming, and Financial Services.Excelling at delivering solutions in complex and fast paced environments. Steering large teams to deliver through a culture based on teamwork, collaboration, intellectual curiosity and pushing the status quo.
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