Mariana Robertson Hall

Senior Marketing Consultant - Charleston & Savannah @CUMULUS MEDIA

Charleston, SC, US

I\'m an outside sales and marketing consultant and a self-professed analytics nerd. I help local and regional businesses increase their revenue and build their brand through coordinated and impactful audio, unique events and highly targeted, extremely effective digital marketing. I build customized plans for each of my partners and hold monthly reviews to make sure we are hitting the KPIs and helping them achieve their revenue goals. My work gets my partners results. Consistently exceeded digital marketing budget goals YOY since 2018. I am focused on achieving the best ROI possible for my clients-Strengths in designing digital omni-channel campaign strategy, First-Party data curation, content creation, copywriting & blog posting- Create and manage multiple omni-channel digital marketing campaigns for regional and international clients - including all targeting, tactics and creative for display, streaming audio, OTT, email, social, search and consumer intelligence- Experience in responding to Digital Marketing RFPs- Craft content for websites, blogs, digital ads and radio- Skilled in Lead Generation campaigns across multiple platforms- Consistent over achievement of digital sales revenue budgets by min of 5% YOY since 2018- Secured largest digital account in company in 2018 via winning RFP Bid resulting in $1.8m revenue- 1st winner of Cumulus Sales Jedi Award - Medium Market - 2017- Conduct monthly touchpoint meetings for all clients to review campaign goals and discuss optimizations - I LOVE analytics!