Mariana Ricalde
Senior Marketing Leader | Enterprise Brand, Integrated & Performance Marketing
- Role
- Sr Enterprise Marketing at Albertsons Companies
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Mariana Ricalde
Marketing leader with 15+ years of experience spanning Fortune 500 enterprises, global organizations, and high-growth teams of all sizes. I specialize in building and scaling enterprise brand, integrated, and performance marketing programs that drive both long-term equity and measurable business impact.Currently, I lead enterprise marketing strategy across brand and performance, overseeing 10-figure annual media investment across paid, and earned channels. My work sits at the intersection of brand strategy, integrated media, social and influencer, and performance marketing, ensuring programs are cohesive, scalable, and aligned to business priorities.I’m known for connecting brand and performance in complex, matrixed organizations; modernizing measurement and testing frameworks; and translating data into clear, executive-ready narratives that influence VP- and C-suite decision-making. I’ve partnered closely with senior leaders across marketing, merchandising, digital, and operations to shape operating models, investment strategy, and go-to-market execution.Throughout my career, I’ve worked across Fortune 500, global, and smaller organizations, bringing enterprise rigor while maintaining the agility and pragmatism required to move fast and deliver results.My work often involves shaping team structures, agency models, and marketing operating frameworks to support scale and future growth.
Experience
Sr Enterprise Marketing
Mar 2024 — Present
Skills
- Operations Management
- New Store Openings
- Employee Management
- Hands-on Training
- P&L Responsibility
- Multi-Unit Retail Management
- Hiring Practices
- Troubleshooting
- Problem Solving
- Customer Service
- Team Building
- Photoshop
- Photography
- Indesign
- Illustrator
- Adobe Photoshop
- Graphic Design
- Adobe Creative Suite
- Adobe Illustrator
- Logo Design
- Brand Design
- Illustration
- Branding
- Search Engine Optimization (SEO)
- SEO Audits
- Social Media Marketing
- Digital Marketing
- Online Marketing
- Marketing Strategy
- Marketing
- Art Direction
- Advertising
- Social Media
- Corporate Branding
- Graphics
- Leadership
- Strategic Planning
- Management
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