Mariana Neves
Product Development Manager @Livraria Lello
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WORK HISTORY
Product Development Manager @Livraria Lello
Porto, PT
Leading the end-to-end product lifecycle, from ideation and design through development, and launch;• Conducting market research and competitive analysis to identify customer needs, market trends, and opportunities;• Defining and prioritizing product features and requirements, creating detailed product roadmaps;• Developing Economic Feasibility Studies;• Collaborating with cross-functional teams including design, marketing, and sales to deliver high-quality products;• Developing and maintaining a deep understanding of the user experience, gathering feedback to drive continuous improvement;• Monitoring product performance, using analytics and metrics to inform decision-making and measure success;• Acting as the primary point of contact for all product-related inquiries and decisions;• Preparing and presenting product updates and strategic recommendations to senior leadership and stakeholders.
EDUCATION
IU International University of Applied Sciences
Master of Business Administration - MBA
ISCET - Instituto Superior de Ciências Empresariais e do Turismo
Bachelor's degree, Tourism, Economy and Management
University of California, Irvine Division of Continuing Education
Postgraduate Degree, Project Management
ABOUT MARIANA NEVES
I am a creative and driven professional passionate about bringing innovative projects to life. As a Product Development Manager at Livraria Lello, I blend tradition with innovation to develop unique product lines that celebrate its rich literary heritage. Collaborating with cross-functional teams, I lead products from concept to launch, enhancing customer engagement while driving growth in a dynamic environment.I completed a Postgraduate Degree in Project Management in 2022 at the University of California, Irvine. My fascination with how business administration drives organizational success also inspired me to pursue an MBA at the International University of Applied Sciences in Germany.I thrive in multicultural and cross-functional settings, where teamwork and creativity are essential. I consider myself a lifelong learner with a sense of humor, and I seek to bring energy and enthusiasm to every project I undertake.
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