Mariana Masheva

Director of Product Development @Beezer

Edinburgh, GB

Providing strategic direction for the company\'s product development, operations, and commercial expansion, aligning product vision with market opportunities, customer needs, and business objectives- Leading the development of the Beezer SaaS platform for creating Progressive Web Apps (PWAs), overseeing both the core DIY app building platform and custom mobile app projects from conception to final delivery- Driving the entire product lifecycle, from concept to development, launch, and post-launch optimization, ensuring continuous improvement and market relevance- Owning and managing the product development roadmap, conducting weekly and monthly prioritisation of tasks to ensure efficient resource allocation and timely delivery- Collaborating with the research and development team to define API requirements, facilitating seamless integration and enhancing platform capabilities- Creating and implementing go-to-market strategies, including pricing, positioning, and marketing campaigns, resulting in increased user adoption and revenue growth- Monitoring market trends, competitor activities, and consumer feedback to identify product enhancement opportunities and maintain competitive advantage- Leading cross-functional teams including engineering, design, and marketing, fostering a collaborative environment that encourages innovation- Presenting regular updates to C-level executives and board members, demonstrating the impact of product initiatives on business growth and market position.

University of Stirling

Bachelor's degree (Hons), Sports Studies

American University in Bulgaria

Master of Business Administration - MBA (Part-time)