Mariana Ferramosca
Promotions and Space Allocation Manager @Eataly
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WORK HISTORY
Promotions and Space Allocation Manager @Eataly
Milan, IT
Management of the promotional sales plan and all commercial activities in coordination with the purchasing and marketing departments; budget development and constant monitoring of planned activities to enhance goal achievability; space allocation to commercial activity based on sales targets and brand related benefits; promotional stock management
EDUCATION
Università Bocconi
Master of Science (M.S.), Management
Università degli Studi di Verona
Facoltà di Economia, Economia e Commercio
Audencia
Master's degree, Marketing
SKILLS
ABOUT MARIANA FERRAMOSCA
I am a results-oriented Retail professional with over 7 years of experience at Eataly, currently specializing in Promotions Management and Space Allocation. Throughout my journey—from managing flagship stores in London and Milan to my current corporate role—I have developed a 360-degree understanding of the retail ecosystem. I bridge the gap between commercial strategy and in-store execution to drive profitability and enhance the customer experience.What I bring to the table: commercial strategy - expert in designing and executing promotional sales plans that align with brand values and financial targets; space optimisation - skilled in space allocation and category layout to maximize sales density and operational efficiency; cross-functional leadership - proven ability to coordinate complex activities between commercial, marketing, and store operations departments; tech-savvy analysis- proficient in leveraging Microsoft Power BI and Dynamics 365 to transform data into actionable retail insights.
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