Mariana Fernandez

WORK HISTORY

EDUCATION

ABOUT MARIANA FERNANDEZ

At work, I believe that big decisions need to be driven by data. I started my career in Digital Marketing and Performance Media a decade ago, whose main characteristic is to pay only for the result obtained. So, the clarity of data made me believe that the answers are not in the assumptions, but in the results. During my career, I worked in media planning and buying using the main programmatic platforms in the market: Google Ads, Meta: Facebook/Instagram Ads, DSPs: DV360, Yahoo/Verizon, MediaMath, Amazon DSP, among others. And in the different \"platforms\" used, I could see that the real value is in the thinking piece behind them. The segments I attended were also diverse, technology with Samsung, consumer goods with Nestlé, home appliances with Whirpool, beauty with Loreal, automotive branch with General Motors, and finally, what made my heart beat faster, which was the entertainment industry, with Amazon Prime Video. After this journey in the agency side, I had the opportunity to start my career in one of the most relevant companies today; Amazon, and after much learning and partnerships in the Amazon Ads Team in Brazil as a Programmatic Consultant, it\'s time to start a new amazing challenge, to be part of the Global Prime Video Marketing team, always going after the results.\"Let´s work hard, have fun and make history\"!