Mariana Donaduzzi

Senior Lead Designer - Men s Sportswear @Lojas Renner S.A.

Porto Alegre, BR

I’m responsible for the creative direction and product development of the men’s sportswear line — a rapidly expanding category shaped by the wellness movement and evolving lifestyle habits. In this role, I coordinate collection planning, define seasonal concepts and color strategies, and align design direction with market and consumer insights.I work closely with national and international partners to define sourcing strategies and strengthen the product portfolio, with a focus on textile chains such as knits and woven fabrics. My goal is to deliver collections that combine performance, comfort, and contemporary design, while mentoring the team to ensure consistency and innovation across all stages of development.

Escola Conquer

Communication and Presentation Skills | Comunicação e Oratória

ESPM Escola Superior de Propaganda e Marketing

Fashion Buying: Purchasing Planning and e Management | Planejamento e Gestão de Compras

University of Tampere

Exchange Program | Intercâmbio de graduação

ESPM Escola Superior de Propaganda e Marketing

Cool Hunting: Trend Forecasting and Analysis | Pesquisa e Análise de Tendências

Universidade Feevale

Jewelry Design | Design de Joias

Escola Conquer

Leadership Development Program | Formação em Liderança

Instituto MVC

Product Negotiation | Negociação de produtos

Rausch Treinamentos

Introduction to the Textile Supply Chain | Noções da Cadeia Têxtil

Universidade Feevale

Bachelor's degree

EnModa Escola de Empreendedores

Fashion Journalism | Jornalismo de Moda