Mariana Rovirosa

Sales and Marketing Associate @Kogi Environmental Solutions

Vancouver, BC, CA

Led the complete redesign and development of a new Shopify-based website for the U.S. market to boost online visibility (ensuring indexing), and technical performance.• Launched a new Canadian website focused on Cincinnati Fan (SPX Technologies), enhancing site structure and content to support sales objectives.• Developed a centralized “Literature” landing page housing over 60 technical resources (brochures, manuals, case studies), to support lead conversion.• Integrated Shopify with QuickBooks and the company’s banking system, while coordinating inventory and logistics workflows with internal teams for the e-commerce section launch.• Automated Zoho CRM workflows, enabling quote generation, lead validation, approval routing, and email communication directly through the platform, boosting internal efficiency.• Conducted strategic email marketing efforts via Zoho CRM, delivering 100% outreach to active clients from Q1 and Q2 of 2024 with personalized communications and supporting materials.• Led the planning and alignment of four performance-driven Google Ads campaigns, resulting in a 35% increase in clicks and 25% growth in impressions across Search, Display, and YouTube during 2024.• Executed omnichannel marketing strategies across LinkedIn, Facebook, Instagram, and YouTube, achieving 28% follower growth on LinkedIn and exceeding engagement benchmarks on key platforms in 2024.• Created and managed brand-aligned content for social media, achieving full consistency with corporate identity guidelines and improving professional image across all channels.

University Canada West

Master of Business Administration - MBA, Business

Universidad Panamericana

Bachelor in Communications