Marian Laurent

About Marian Laurent

Cultural Intelligence and Strategy I have lived and worked internationally as a specialist in cultural insight and semiotics for over twenty years, partnering with clients in media, entertainment, technology, design, transport, fashion and CPG. My expertise is integrating a culture - first approach for clients that need to contextualize and future proof their businesses during extreme change. My approach to brand development and creative strategy is informed by a comprehensive understanding of the impact of recent events and technological innovation on evolving audience expectations and behaviors. I am uniquely experienced in analyzing, tracking, mapping and visualizing evolving media representations, narratives, aesthetics and sensorial cues to guide large scale strategic decisions for brand expression across new markets, audiences and technologies. Partnering with editorial, design and brand management teams, my work grounds and informs culturally resonant- multi market brand development - experience design - content innovation - positioning and identity design - concepts and scenarios - product innovation - communications optimization - style guides and editorial strategy - UI, UX, AR, VR and game design - integrated campaign strategy - sensorial branding (including fragrance, flavor and sound)- CMF (Colors, Materials, Finish design for transport, retail and product) Methodology Innovation & Training I am an educator and historian of mass communications and design history with a passion to understand the relationship between aesthetics, technology and commerce. I train professionals how and when to leverage cultural insight for holistic and long term innovation vs. short term demand.

Experience

1. Us Insight Director

   Canvas8

   Jul 2021 — Present · Brooklyn, NY, US