Marian Brown
Brand Management & Strategy Professional
- Role
- Sr Brand Manager, North America Goldfish Strategy at The Campbell's Company
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
Experience
Sr Brand Manager, North America Goldfish Strategy
Feb 2025 — Present
Key architect of building the NA SPLAN to achieve growth and profit goals connecting across established (US, Canada) and emerging markets (LATAM/Mexico) and channels (NA Food Service / Specialty)- Establish, embed processes and ways of working to drive consistency, effectiveness across market and channel functions with primary point of contact into marketing (integrated marketing, innovation, insights) with connection into supply chain for capital / network optimization and portfolio mix / management - Find efficiencies and cost-savings that fuel growth for NA Goldfish- Codify and reinforce the playbook/guardrails for licensing and NA Food Service as a marketing accelerator and revenue generator with a focus on US that can be scaled across markets- Embed brand foundations and playbook reflecting brand life stage and a keen understanding of the unique needs of each individual market or region- Ensure global compliance of Goldfish brand guidelines on all packaging, digital, and physical assets across regions to solidify Goldfish global consistency - Act as an overall leader and key liaison between markets and countries
Education
Lehigh University
Bachelor of Science (BS), Logistics, Materials, and Supply Chain Management; English Minor
Episcopal Academy
High School
Cornell Peter and Stephanie Nolan School of Hotel Administration
Other; Restaurant Management 101, Restaurant/Food Services Management
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