Mariya Veleva-Ivanova

Chief Operating Officer @Velik Coffee - Speciality Coffee Roaster

London, GB

Established and developed the entire business strategy, focusing on growth and sustainability.• Designed and build the business’s website, including content development and visual assets.• Planned and executed Google Ads and Facebook Paid Ads campaigns to drive customer acquisition.• Analysed website traffic and campaign performance using Google Analytics to optimize marketing strategies.• Created all digital materials, including product labels, website banners, and marketing content for affiliate networks.• Managed social media presence to engage audiences and enhance brand awareness.• Designed and developed packaging materials that align with the brand’s identity.• Established and maintained relationships within the affiliate network AWIN to expand brand reach.

University of Veliko Turnovo 'Sv. Sv. Kiril i Metodi'

Bachelor, Psychology

Sofia University St. Kliment Ohridski

Master, Organizational Behavior and Counselling

Another Avenue

Digital Marketing