Maria Mercedes Prato

About Maria Mercedes Prato

Industrial Engineer & MBA in Marketing, professional with experience in IT (Information Technology) and Consumer Packaged Goods (CPG). • Legally authorized to work in United States for any employer.I am a Marketing Manager with solid track record of success leading omnichannel campaigns for multinational organizations. In each of my professional roles, I have proven myself to be a growth-focused, customer-centric, and goal-oriented professional. With extensive experience leading execution data-driven campaigns, I have achieved a solid track record of success developing and delivering merchandising, pricing, and business development strategies that increase brand awareness, customer loyalty, and market share. Former employers have valued me for my keen aptitude for devising short and long-term strategies for multiple product categories. Through this, I am able to position products based on potential opportunities, syndicated data, and local market insight to maximize market budget to trigger significant return on investments. At the same time, I am poised to build trust and rapport with internal and external stakeholders to maintain comprehensive understanding of business needs and support attainment of overarching goals and objectives. Languages: Fluent English and Native Spanish.

Experience

1. Marketing Account Manager

   Ingram Micro

   Apr 2024 — Present · Miami, FL, US

   LATAM Export Division: Central America, South America, Caribbean and English Caribbean.• Create and execute comprehensive marketing campaigns in Latin America for a variety of vendors, at all phases of maturity. Notable vendors include Dell, HP, Microsoft ESD, Honeywell, Logitech, CrowdStrike, Palo Alto and other cybersecurity vendors. • Develop communication campaigns (external and internal), marketing assets, and vendor content for Xvantage (e-commerce platform).• Define, coordinate, and execute in-person and virtual events, which require project management skills and coordination with multiple providers and stakeholders.• Craft engaging audiovisual content that effectively communicate the brand\'s identity, values, and offerings.• Lead efforts to research and develop new strategies in key countries where we have potential to grow and cross-sell.• Partner with Product Managers, Vendor Managers and third-party vendors to run successful campaigns.• Collaborate with Product Managers, Vendor Managers, and third-party vendors, forming effective partnerships and coordinating efforts across various stakeholders.• Direct and collaborate closely with digital marketing, design and telemarketing agencies to achieve the goals set by clients.

Education

• UCAB - Universidad Católica Andrés Bello

  Bachelor's Degree, Industrial Engineer

  1998 — 2005

• Universidad Metropolitana (VE)

  Advanced Diploma in International Management

  2009 — 2009

• Universidad Metropolitana (VE)

  Master of Business Administration (M.B.A.), Marketing Management

  2007 — 2010

• Kennesaw State University

  Intensive English Program

Skills

• Word
• Project Planning
• Spanish
• Microsoft Office
• Business Planning
• Business Strategy
• Powerpoint
• Microsoft Excel
• Dirección
• Sales Management
• Advertising
• Shopper Marketing
• Strategic Planning
• Sap Sales & Distribution
• Marketing Strategy
• Excel
• Administración De Marketing
• Marketing
• Autocad
• Sap
• Outlook Express
• Product Marketing
• Outlook
• Forecasting
• English
• Nielsen
• Customer Marketing
• Nielsen Data
• Management
• Trade Marketing
• Lotus Notes
• Sales Operations
• Visio
• Sap Netweaver Business Warehouse (Sap Bw)
• Microsoft Word
• Team Leadership
• Sap Products
• Trademarketing
• Negotiation
• Marketing Management