Mariam Anwar Khan

About Mariam Anwar Khan

Marketing that isn’t just creative, but accountable.”In today’s noisy, AI-accelerated world, the brands that win are the ones that connect with purpose, tell a story that sticks, and back it all with measurable results.That’s what I do.With 14+ years of experience leading digital and brand strategy for global brands across financial services, SaaS, and FMCG, I’ve built high-impact, multi-channel campaigns that generate pipeline, position leadership, and modernise marketing operations.From Ogilvy to General Mills to Intellect Design, I’ve led creative breakthroughs, digital transformations, and AI-powered growth journeys across APAC, IMEA, Europe, and North America. But what truly sets me apart?A strategy-first mindset, rooted in dataAn ability to lead cross-functional teams under pressureAnd a creative approach that embraces AI, automation, and transformationCore Strengths • Building digital engines that deliver measurable growth • Leading global marketing teams through complexity and change • Blending brand storytelling with demand generation • Applying AI and automation to drive efficiency and innovation • Driving GTM alignment between marketing, sales, and productSpecialtiesBrand and Digital Marketing Strategy, Global Campaign Leadership, Performance and Growth Marketing, ABM, SEO and SEM, AI in Marketing, Content and Thought Leadership, Executive Advisory, Martech and Automation

Experience

1. Director Digital Marketing

   Acwa

   Mar 2026 — Present · Mumbai, IN

   I oversee brand and content strategy across digital channels, driving consistent, high-impact storytelling for one of the region’s most significant players in the global energy transition and shaping how Acwa shows up across owned, earned, and executive-level platforms.

Education

• Unitedworld School Of Business

  MBA, Business Strategy

  2009 — 2010

• Lala Lajpatrai Institute Of Management

  Bachelor of Commerce (B.Com.)

  2003 — 2008

• University of Mumbai

  BCOM, Accounts, Economics,Marketing

  2003 — 2008

• Indian School of Business

  Digital Marketing Programme , Digital marketing

Skills

• Customer Relationship Management (Crm)
• Strategy
• Mobile Marketing
• Team Management
• Management
• Integrated Marketing
• Creative Strategy
• Brand Management
• Marketing Strategy
• Brand Development
• Media Planning
• Marketing Research
• Social Media Marketing
• Online Advertising
• Crm
• Digital Media
• Marketing
• Competitive Analysis
• Marketing Communications
• Brand Awareness
• Market Research
• Marketing Management
• Direct Marketing
• Business Development
• Digital Marketing
• Digital Strategy
• Advertising