Mariam Niel

Global Digital Marketing Specialist @IMCD Group

Cologne, DE

Developing B2B digital marketing strategies across multiple regions, markets and audience segments, mapping content to different stages of the customer journey and implementing A/B testing to enhance user experience at each touchpoint- Leading global digital campaigns across various channels including social media, website, search engines, email marketing, and ecommerce to drive lead generation and conversion- Project managing marketing projects with cross-functional local & global teams, bringing together marketing, sales, and product teams to align digital marketing efforts with overall business objectives- Providing insights, support and coordination for local content creation while ensuring alignment with digital marketing objectives and brand messaging- Supporting digital aspects at tradeshows, like making digital materials, setting up interactive experiences, and combining online and offline marketing to boost engagement and capture leads effectively.