Mariam Nasrullah
Senior Research Manager @Morning Consult
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WORK HISTORY
Senior Research Manager @Morning Consult
I lead a portfolio of research for major technology, financial services, and retail clients and utilize a wide variety of research and analytics methodologies that include:Brand Health Tracking, Corporate Reputation Measurement, Crisis Communications, Creative Testing, Public Release Studies, MaxDiff, TURF Analysis, Conjoint and Discrete Choice Modeling
EDUCATION
New York University
Bachelor's Degree, Economics and Math
SKILLS
ABOUT MARIAM NASRULLAH
Constant changes in today’s digital economy require a consumer insights leader capable of operating at a fast pace, identifying lurking opportunities to advance an organization’s brand and product. As a consumer insights and market research leader, I bring a proven seven year track record of helping brands grow in ways that are highly differentiated: Who am I? A customer-centric, keenly analytic researcher with a history of providing global technology clients actionable insights with compelling stories to influence their marketing strategies and product development. What I do? I lead my team and my stakeholders through the quantitative and qualitative research process to take my client’s ambiguous business questions and transform them into large-scale research frameworks. These frameworks make it easy to build a compelling story based on our findings that demand action. How I do it? First, I uncover the most pressing business question my stakeholders have and identify the most appropriate and elegant research methodology/tools to answer it. Next, by working with my cross-functional partners, I can design an impactful research study from scratch and guide it to completion, all the while being an attentive partner to my stakeholders. I welcome my client to participate. Why I do it? I enjoy taking pieces of static data points and weaving them together to create holistic narratives that matter to my stakeholders by identifying larger, compelling patterns and trends in a data set better than others. My impact: I’ve helped my clients in a wide variety of situations, ranging from prioritizing top features to correctly investing in product development to optimizing creative campaigns to better reach their KPIs, and also helping them navigate through communication crises. Specific examples of my impact are showcased in my résumé.Currently, I am a Quantitative Research Manager at Morning Consult with a focus on building research solutions tailored to each of my client’s unique business needs. Previously, I was an Analyst at Ipsos, where I led global research studies for clients across a variety of industries and learned the foundational basics of being an impactful market research consultant.
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