Maria L. Riley
- Role
- Communications Manager at Visit Carlsbad
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Maria L. Riley
Customer-focused engagement specialist and program manager with a proven track record in…
Experience
Communications Manager
Aug 2022 — Present
Visit Carlsbad is the official Destination Marketing Organization for Carlsbad, California, promoting and elevating the city as a top-tier leisure and group/business destination on a global scale. •Responsible for positioning Carlsbad as a premiere travel destination through media relations, compelling content creation, strategic partnerships and publicity opportunities to maximize outreach. •Craft content pieces, website copy, press releases, advertorials and other written materials that help convey the Carlsbad story. Manage production of three monthly blogs and contribute to a monthly e-newsletter to partners. •Build positive working relationships with content creators including travel writers, influencers, editors and media outlets to garner positive coverage for Carlsbad. Negotiable contracts and build custom itineraries with trip details and story angles when applicable. •Collaborate with Carlsbad partners and outside agencies to develop an annual calendar of content themes, generate earned media coverage with proactive pitches, identify breakthrough publicity opportunities and track travel trends to maximize media outreach and programming. •Member, Public Relations Society of America (PRSA)
Skills
- Media Planning
- Program Management
- New Media
- Fundraising
- Public Speaking
- Marketing Communications
- Project Management
- Event Planning
- Public Relations
- Negotiation
- Social Networking
- Media Relations
- Market Planning
- Advertising
- Press Releases
- Budgeting
- Digital Media
- Direct Marketing
- Event Marketing
- Marketing Strategy
- Strategic Communications
- Brand Development
- Online Marketing
- Strategic Partnerships
- Copywriting
- Content Strategy
- Management
- Email Marketing
- Creative Direction
- Market Research
- Digital Strategy
- Social Media Marketing
- Social Media
- Integrated Marketing
- Publicity
- Leadership
- Online Advertising
- Promotions
- Sponsorship
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