Mariale Ojeda

About Mariale Ojeda

International markets leader with 20+ years of experience driving revenue growth for global hospitality, resort, and attractions brands, including Universal Orlando Resort and Merlin Entertainments.I specialize in building and optimizing international go-to-market strategies across LATAM (Brazil, Mexico, Colombia, Argentina, Peru), Europe, and Asia aligning trade distribution, pricing, and integrated marketing to deliver sustainable revenue and visitation growth.My background spans B2B and B2C channels, with deep experience managing OTAs, wholesalers, brokers, RTOs, and strategic partners. I’ve worked closely with revenue management, marketing, PR, and product teams to execute 360° market strategies while maintaining strong ROI discipline.I am known for a strong commercial mindset, structured leadership, and the ability to navigate economic volatility, currency fluctuations, and shifting demand patterns—adapting strategies to protect market share and unlock new growth.In addition to my corporate role, I support select organizations through advisory and project-based work focused on international market growth, trade optimization, and partnership strategy.

Experience

1. Hotel and Intl Sales Manager

   Merlin Entertainments

   Mar 2024 — Present · US

   Lead international key account strategy for hotel and leisure distribution across LATAM, Europe (UK & EU), and select long-haul markets, supporting revenue growth for Merlin Entertainments’ global attractions and resort portfolio. • Manage and grow high-value FIT and leisure partnerships, advising accounts on product positioning, commercial strategy, and market-specific distribution models. • Act as a strategic partner to OTAs, wholesalers, tour operators, and brokers, negotiating commercial terms and driving mutual growth across international source markets. • Collaborate cross-functionally with revenue management, marketing, and operations to align pricing, inventory strategy, and promotional activity with market demand and seasonality. • Provide senior-level account oversight, serving as escalation point for complex commercial issues while protecting long-term partner value and brand integrity. • Apply market intelligence and performance analysis to optimize account mix, identify growth opportunities, and support leadership decision-making for international markets.

Education

• Webster University

  M.A, International Business

  2009 — 2011

• University of Phoenix

  BS, Business Management

  2002 — 2006

• Universidad Simón Bolívar

  Hospitality Industry Management

  1993 — 1995

Skills

• Business Strategy
• Spanish
• Problem Solving
• Event Planning
• Sales Management
• Customer Service
• Human Resources
• Trade Shows
• Tourism
• Hospitality
• Marketing Strategy
• Time Management
• Revenue Analysis
• Hotels
• Budgets
• Negotiation
• Training
• Strategic Planning
• Team Building
• Management
• Hospitality Industry
• Leadership
• Business Development
• Bilingual
• Marketing
• Microsoft Office
• Sales
• Event Management