Maria Laura Todesco

Manager Marketing & Communication @Immigrant Services Association Of Nova Scotia

Halifax, NS, CA

Led the planning, development, implementation and evaluation of internal and external integrated communications strategies and public relations activities to broaden awareness of the organization and its programs and services.• Developed, maintained, updated and evaluated external and internal communication strategies to enhance the corporate reputation through brand management and presence.• Built and maintained relationships with the communications team, program managers, supervisors and staff to develop a comprehensive understanding of client needs, programs and services.• Partnered with internal support teams to ensure strong communication of culture, staff recognition, policies and procedures to support team engagement and development.• Managed reputational and crisis issues in collaboration with the CEO and senior leaders.• Led and planned large-scale events with multiple layers of complexity spanning varied stakeholders.• Led and oversaw the development, maintenance, evaluation and improvement of websites, newsletters, social media and other electronic communications to optimize campaigns.• Built media partnerships and collaborated with associations, communities, employers and other service providers to further the organization\'s objectives.

Academia Arguello - Cordoba Argentina

Bachelor of Humanities

Universidad Blas Pascal

Advertising Communications

Nova Scotia Community College

Graduate Certificate in Public Relations (Formerly Advanced Diploma in Public Relations)

Universidad Blas Pascal

Bachelor Science of Communications

EAE Business School

Master's degree