Maria Lato
Account Manager @Bonneville International
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WORK HISTORY
Account Manager @Bonneville International
Sacramento, CA, US
Work closely with marketing/promotions, programming, digital and business departments to develop and implement successful promotions, charitable events, and entertainment features to ensure they meet partnership goals and objectives and provide maximum return on investment for clients. Produce client recaps that include details of all activities including documentation of all sponsorship deliverables – audio and digital campaigns, promotional activity, and results. Provided onboarding and monthly digital reporting using TapClicks – provided insights, optimization, conversions, benchmarks…Work with Digital Marketing Specialist and Account Executives to collect appropriate digital assets for campaign implementationEnsure that campaigns are executed efficiently, with high quality, and within agreed upon deadlines and offer performance optimizations Clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders. Collaborate with account executives to promote retention of customers and overall positive experience with the brand.
EDUCATION
Saint Mary's College of California
Bachelor of Arts (B.A.), Leadership and Organizational Studies
San Francisco State University
Broadcasting
ABOUT MARIA LATO
Maria Lato is a seasoned account manager, digital and marketing specialists with tremendous knowledge of the market and industry. She has more than a decade of experience consulting and managing a vast variety of organizations from Fortune 500 companies to local and small business groups in the National, Regional and Local divisions.With great integrity, Maria\'s professionalism, passion and ambition manifest in her work. She has worked and consulted with companies and advertising agencies such as MediaSpot, Harmelin Media, Live Nation, Netherlander, Apple and Madison Marquette to name a few.Specialties: Digital Media, Digital Advertising(SEM, SEO, programmatic, People Based Marketing, social media) Radio Broadcasting, branding, events, consulting, prospecting, relationship builder, leadership, independent, motivator, customer service, account manager
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