Maria Cohen
Creative Director at Kisco Senior Living
- Role
- Creative Director at Kisco Senior Living
- Location
- Carlsbad, CA, US
- LinkedIn followers
- 500 followers
About Maria Cohen
Self-motivated, highly skilled, brand-driven, experienced creative professional with a diverse background in the advertising and graphic design industry. Proven track record of collaborating with sales / marketing / design teams and industry partners to develop sucessful strategies and tactics for the consumer. Exceptional organizational and time management skills with a focus on meeting realistic project deadlines.
Experience
Creative Director
Feb 2014 — Present · CA
Lead in-house creative marketing team, focused on promoting Kisco Senior Living across numerous print and digital touchpoints. Develop multi-channel marketing campaigns and web design to increase ROI through leads and move-ins. Create and oversee the implementation of design systems. Collaborate with photographers, videographers, stylists, and PR firms. Responsible for creative ideation, trend research, and concepting to appeal to our Gen-X and Baby boomer audience, with focus on marketing to B2C audiences- Rebranded Kisco corporate material including sales and marketing collateral material for 23 senior living communities- Art Direction of photography, animation, and video- Support internal Kisco Senior Living departments (Human Resources, Operations, Culinary, Development, and Wellness) with creative marketing strategies and tactics- KPI contribution through persuasive advertising campaigns and successful positioning statements- Develop and execute creative concepts for sales, program launches, and advertising campaigns- Partner closely with Sales Directors to deliver lead-generating creative that drives revenue and website traffic across 23 senior living communities. Liaise with internal team and external vendors to develop advertising best practices- Facilitate weekly meetings to identify, strategize and implement creative optimizations.
Education
Stanford University
Professional Development, Creative Writing
2019 — 2019
Carnegie Mellon University
BFA, Graphic Design
1987 — 1991
UC San Diego Extension
Creative Writing
2019 — 2019
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