Maria Karydi
Head Digital Product Designer @Informa Markets
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WORK HISTORY
Head Digital Product Designer @Informa Markets
London, GB
As a Leader of the digital design team in EMEA my main focus was:\\\\n- Forming and Leading a team of three UX/UI Designers from scratch in Cairo.\\\\n- Adapting leadership style to suit the team\'s demands.\\\\n- Collaboration with external IT departments, third-party services, consulting agencies and contractors.\\\\n- Conduct user interviews, usability testing, workshops, and event-on-site research.\\\\n-ArabHealth 2022 / Dubai\\\\n-Pharmapack 2022 / Paris\\\\n-FiME North America 2022 / Miami\\\\n-CPhI Europe 2022 / Frankfurt\\\\n-ArabHealth & MetLab 2023 / Dubai\\\\n- Continuously optimising digital products through qual and quant analytics, user research, and business vision.\\\\n- Developing new features and strategies based on market research and users\' requirements and feedback.\\\\n- Evaluating wireframes, prototypes, and mockups using Figma and Miro.\\\\n\\\\n:\\\\n-Launching the Smart Event digital system for Pharmapack 20••••23 and CPhi Frankfurt 2022.\\\\nIncreasing the NPS score up to 6 points\\\\n-Reduce the registration process from 6 pages to 2\\\\n-Decreasing registration drop-offs by 30%\\\\n-Introducing LinkedIn registration\\\\n-Reaching up to 60% user engagement per event\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
Technological Educational Institute (TEI) of Athens Department of Graphic Arts Technology
Bachelor's Degree, Graphic Design
Grava's second High School
High School
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