Majo Meléndez Álvarez
Global Business Development Senior Manager @Procter & Gamble
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WORK HISTORY
Global Business Development Senior Manager @Procter & Gamble
OH, US
P&G is a global powerhouse in the consumer goods industry, known for its diverse portfolio of market-leading brands across personal care, home care, grooming, and health & wellness. With a strong focus on innovation, P&G continuously transforms everyday routines through trusted products like Tide, Gillette, Pampers, Head & Shoulders, and Oral-B. The company is committed to sustainability and improving everyday life through its products and initiatives.Spearheaded consumer understanding, learning plan and technical definition for the Global Gillette - Grooming Care portfolio to ensure a seamless path to launch readiness. Led alignment between consumer Jobs To Be Done, Brand strategy and technical feasibility to effectively bridge the gap among all vectors.• Revenue Growth & Innovation: Spearheaded the development of breakthrough shave prep technology in collaboration with Researchers, Scientists, and A&I, projected to generate $210M in annual revenue, driving new market penetration, and differentiating the brand in a competitive landscape.• Product Innovation & Strategy: Leveraged deep consumer and customer insights to identify business opportunities and develop technical solutions, leading to the successful launch of EC30 Shave Prep, with a $5M opportunity over 2 years, contributing to accelerated market penetration.• Market & Consumer Insights: Led global initiatives and conducted in-depth consumer research, delivering $3M in cost savings while enhancing product performance and consumer satisfaction, resulting in improved product-market fit and increased profitability.• Onboarding Program Development: Designed and implemented a comprehensive onboarding program for over 20 new hires, achieving full participation and 100% retention of all onboarded employees, while reducing new hire attrition by 20%.• Translated technical product data into consumer insights, improving sales teams’ ability to position product differentiation effectively.
EDUCATION
IESEG School of Management
Bachelor of Business Administration (BBA)
Rey Juan Carlos University
MBA
ESAN University
Industrial and Commercial Engineering
iPEC Coaching
Executive Coaching
ABOUT MAJO MELÉNDEZ ÁLVAREZ
Empowering teams & lives • Innovation & Growth Strategist • Life CoachAs a Latina leader with 12+ years of global sales and innovation experience, I’ve built my career on a core belief: empowered teams create extraordinary results. My unique perspective—shaped by working with over 30 nationalities and navigating high-uncertainty business landscapes—allows me to bridge cultures, strategies, and people to drive sustainable growth.Early on, I realized that business growth isn’t just about numbers—it’s about equipping people to win. I specialize in turning challenges into opportunities, designing innovation strategies, and leading commercial growth initiatives that fuel both organizational and individual transformation.Over the years, I’ve combined data-driven strategies, innovative thinking, and a people-first mindset to develop scalable programs that elevate performance and foster personal growth. Across B2B, DTC, and e-commerce, I’ve helped businesses thrive by building capabilities that ensure long-term success.At Procter & Gamble, I’ve led innovation-driven projects that optimized efficiency, generated millions in revenue, and transformed business operations through innovative solutions. Whether launching standout products, leading cross-functional teams, or designing programs that inspire confidence and collaboration, I’m driven by the belief that empowered people drive extraordinary results.Beyond my corporate work, I also run a personal business where I focus on empowering individuals, helping them build self-esteem, boost their confidence, and achieve their goals. I guide aspiring entrepreneurs to build purpose-driven businesses and offer strategic coaching to unlock their potential.If long-term impact, personal empowerment, and growth are your goals, let’s connect! m••••••••@gmail.com
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