Mariajose Gensollen

About Mariajose Gensollen

Results-driven media strategist with 20+ years of experience leading high-impact campaigns across the U.S. Hispanic, Mexico, and LATAM markets. I specialize in media planning, buying, and performance optimization—helping brands maximize ROI through data-informed, audience-centric strategies.My background combines technical media expertise, business acumen, and analytical strength. I’ve led media efforts across traditional, digital, and emerging platforms, with a deep focus on segmentation, efficiency, and market-specific execution. From managing multi-platform campaigns to optimizing investment through real-time performance tracking, I drive results that align with business objectives.Fluent in both English and Spanish, I bring a deep understanding of multicultural audiences and have a proven track record of delivering media strategies that resonate and perform.Core strengths-U.S. Hispanic and LATAM media strategy-Media buying and investment optimization-Budget management and resource allocation-Campaign performance analytics and reporting-Audience segmentation and targeting-Cross-platform media planning (TV, digital, streaming, audio, OOH)-Strategic, analytical, and always focused on impact.

Experience

1. Media Director

   Hispanic Group

   Jan 2021 — Present

Education

• University of Miami

  Digital Marketing Certification, Digital Communication and Media/Multimedia