Maria João Farófia

WORK HISTORY

EDUCATION

ABOUT MARIA JOÃO FARÓFIA

My learning path as a student and professional through the years has long been lived with my conscious desire to feel challenged, fulfilled and better serving to others. Being enthusiastic about the study of human behavior as led me to explore different areas of knowledge both inside and outside of my academic and professional life.Combining my scientific and management backgrounds to digital traffic data analysis has been my most recent professional challenge. Over the last six years my daily basis focus at Altice Portugal has been on user experience of both my fellow colleagues and Altice’s website and APP end users by enhancing digital marketing data analysis. My main mission is to provide teams with one of the compasses that will allow their decision-making process to become more insightful and provide a positive experience to our end users. The way I enjoy doing it is by making sure I listen to and observe their main concerns and needs. Understanding each person has its own thought process and adapting the way we disclose information that may often seem too complex to undertake whilst also providing others with the confidence to go deeper on their exploration journey with new knowledge whether in the shape of tools or concepts, is truly the main driver of my work that keeps me certain of why I do it.I take great pride in all my past experiences both inside and outside of my work as each of them is fundamental piece of my story at a personal and professional level. Feeling enriched by experiencing different roles is what keeps my focus on a human-centered experience perspective.Some examples of these experiences include:• Customer Service (on-site as a volunteer in socials causes and events)• Sales (remote and on-site as a call-center operation and sales representative)• User observation (observation of healthcare procedures and other organizations during my biomedical sciences and business administration degrees; volunteering; workshops)• Immersive learning (by putting myself in experiences from areas that initially felt out of my comfort zone. e.g: theater, painting, event planning, construction work, political activism, etc.)Finally, I am strong believer of the importance of constant improvement of self and others through constructive feedback provision and willingness to try new ways not avoiding error but rather use it as an as a valuable opportunity to grow from it.