Masha Ioveva

About Masha Ioveva

I create products that reimagine our relationship with technology and introduce delight in everyday tasks. Currently focused on designing the Instagram DM experience – we\'re constantly introducing playful new formats and experiences. Check out our recent launches for music, scheduled messages, and Easter eggs for special moments. Previous focus areas at Meta for me were Messenger\'s core product (inbox and thread), audio and video calls for Messenger, Instagram and Facebook, avatars and VR integrations for messaging and calling, Instagram Growth and more. Past stints include Apple Maps, Family Sharing and iCloud, and Nike+ Running and FuelBand (R/GA). I enjoy the challenge of leading projects through every phase from concept to launch, and I strive to create a strong culture of creativity, excellence and dollops of delight.

Experience

1. Director, Product Design

   Meta

   Nov 2022 — Present · Menlo Park, CA, US

   Support a team of designers working on Messenger’s core chat experiences - messaging and calling. Also support Avatars integrations in Messenger and Instagram Direct, as well as Metaverse experiences such as Messenger in VR.

Education

• Università degli studi Roma TRE

  DAMS - Dipartamento di Arte, Musica e Spettacolo

  1999 — 2000

• Emerson College

  BA, Visual and Media Arts

  2000 — 2003

• Parsons School of Design - The New School

  MFA, Design and Technology

  2003 — 2005

• NUKK - Italianski Lizei

  High School Diplomas in Bulgarian and Italian, High School Degree

  1994 — 1999

Skills

• Graphic Design
• Digital Strategy
• Creative Strategy
• Mobile Applications
• Adobe Photoshop
• E-Commerce
• Creative Direction
• User Interface
• Usability Testing
• Art Direction
• User Interface Design
• User Experience Design
• Photoshop
• Interaction Design
• Information Architecture
• Web Design
• Usability
• Mobile Design
• User Experience
• Content Strategy
• Experience Design
• Integrated Marketing
• User-Centered Design