Mariah Potts

Marketing Manager Graphic Designer @The Thoreau Club

Concord, MA, US

Led all marketing operations and oversaw brands for 6 departments for this health club, offering fitness, tennis, swim, spa, camp, and other youth activities. •Cross functional team leader with Fitness Director, Tennis Director, Director of Youth Programs, Head of Spa, Aquatics Director, and Camp Director. •Designed all marketing materials, including website, banner ads, club signs, posters, handouts, TV displays, and brochures utilizing Adobe InDesign, Photoshop, and Illustrator. •Proficiently edited videos using Adobe Premiere Pro for the Thoreau Club, applying advanced techniques to enhance visual quality, optimize pacing, and synchronize audio elements. •Recognized by CEO/Owner for creating brand quality control strategies to align cohesive branding throughout the 6 departments. •Redesigned website to improve user-friendliness by redirecting the navigation of webpages and creating a member resource page for accessing department schedules, staff contact information, how-to’s, and helpful links. •Successfully managed and executed outdoor events with over 900 attendees, including overseeing food services, coordinating DJs, organizing bounce house activities, handling ticket sales, managing communication with guests, and leading advertising efforts. •Develop monthly newsletters. •Created and managed successful email marketing campaigns: •Thoreau Tennis Open Ticket Sales: generated $85K in ticket sales exceeding the already aggressive $70K target. •Summer Memberships for The Thoreau Club: generated $600K in memberships beating the $500K goal. •Official photographer for the WTA Thoreau Tennis Open.

Plymouth State University

Master of Business Administration - MBA, Business Administration in Management

Plymouth State University

Bachelor of Science - BS, Marketing