Mariah Arnold

About Mariah Arnold

Motivated Client/Agency/RMG liaison with a demonstrated history of working in Shopper Marketing ft. Big Box, Independent & Grocery retail, CPG, Spirits, and Home Improvement alongside Industrial Recruitment and B2B. Much of my work has contributed to business- and award-winning programs: 2025 RFP Media business for Publicis Groupe/Mars United Commerce serving Mars, Inc. 2025 Reggie Award in the Industry Spotlight: Food and Beverage for SNICKERS Super Bowl 2024 U.S. Silver Effie-Winning contributions for Retail Media for SKITTLES Summer-Ade2023 Albertsons Recipe for Change:\'People\' Award serving M&M\'S Purple Launch2023 RFP Retail Media business for Mars United Commerce serving Mars, Inc.2020 RFP Recruitment Media business for PowerScoppechio serving GE Appliances & Appliance Park

Experience

1. Senior Manager, Retail Consultancy

   Mars United Commerce

   Jan 2026 — Present · US

   Leading full-funnel shopper marketing for Mars Wrigley & Mars Food brands including M&M\'s, Snickers, Dove, Skittles, Starburst, & Life Savers, in addition to collaborative Confections-branded Ice Cream or CPG partnership projects. Driving bigger baskets across multiple retailers with CPG partnerships for mutually beneficial co-branded programming between clients, networking internally for opportunities.Developing go-to-market strategies that meet both client and retailer needs while aligning with national brand initiatives to boost sales in-store and online for Kroger, Albertsons Companies, Ahold Delhaize USA, H-E-B, Hy-Vee, Meijer. Inclusive of media planning, financial management, creative strategy & briefing, strategic insights via reporting, and ownership of internal, 3P, and Retail Media Network executions.Managing and maintaining quality of client service throughout IAT shifts and agency Publicis Groupe Integrations. Collaborating internally to find efficiencies between grocers, brands, and brand work while also managing an Inter-agency network at a national level in addition to managing retailer media and third party vendor relationships on turnkey and custom projects.

Education

• Indiana University Southeast

  Bachelor of Arts (B.A.), Advertising & Strategic Communications

  2012 — 2015

• Oldham County High School

  General Studies

  2008 — 2012

Skills

• Communication
• Photoshop
• Marketing Strategy
• Social Media
• Data Entry
• Writing
• Social Networking
• Html
• Time Management
• Layout
• Problem Solving
• Editing
• Marketing Communications
• Facebook
• Teamwork
• Windows
• Copy Editing
• Marketing
• Advertising
• Strategy
• Copywriting
• Email Marketing
• Training
• Digital Marketing
• Public Speaking
• Public Relations
• Proofreading
• Research
• Management
• Social Media Marketing
• Newsletters
• Microsoft Excel
• Powerpoint
• Strategic Communications
• Drawing
• Photography
• Leadership
• Press Releases
• Promotions
• Microsoft Office