Mariah Andrews
Plant-Based Food Innovator | Brand + Culinary Strategist | Community Builder
- Role
- Co-founder and Owner at The Plantiful Pantry
- Location
- Mount Vernon, IA, US
- LinkedIn followers
- 500 followers
About Mariah Andrews
With 25+ years of experience in brand marketing—emphasizing digital strategy, content…
Experience
Co-founder and Owner
Jan 2021 — Present · Mount Vernon, IA, US
Built and launched a plant-based brand from the ground up, overseeing all aspects of marketing, branding, and customer engagement.Developed 600+ plant-based recipes and 35 cooking videos, positioning the brand as an educational leader in plant-based living.Created and launched more than 100 different plant-based Grab n\' Go products, changing out weekly at retail, to offer variety and accessibility to consumers.Grew subscription business to over 35 loyal monthly subscribers with a 65% retention rate.Led community engagement and event planning, including in-store promotions and educational workshops.Managed digital marketing, including email campaigns, social media strategy, and website content, driving brand awareness and customer loyalty.Created and launched the Jump Start Program, a practical and approachable way to help individuals transition to plant-based living without feeling overwhelmed.Managed marketing budgets, analyzed campaign ROI, and optimized strategies to improve reach and engagement.Hired, trained, and managed back-of-house and front-of-house teams at The Plantiful Pantry Cafe.
Education
University of Northern Iowa
Bachelor of Arts, English
1990 — 1994
Skills
- Search Engine Optimization
- SEO
- Social Media Marketing
- Content Strategy
- Marketing Strategy
- Integrated Marketing
- Influencer Marketing
- Social Media
- Integrated Marketing Strategy
- Copywriting
- User Experience Design
- Online Marketing
- Extreme Office Hijinks
- Advertising
- Email Marketing
- Creative Direction
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.