Maria Galuppo

About Maria Galuppo

I turn skeptics into champions. When I implemented Canva organization-wide, I achieved…

Experience

1. Digital Communications Coordinator

   Palatine Library District

   Apr 2021 — Present · Palatine, IL, US

   Developed AI-powered predictive models achieving 85% accuracy in behavioral analytics across users- Implemented machine learning-inspired algorithms for content personalization, driving targeted engagements- Built automated marketing workflows reducing manual tasks by 60% while improving personalization at scale- Created automated dashboards and reporting systems using advanced analytics for real-time decision making- Led organization-wide digital transformation through Trello automation (65% productivity gain) and Canva AI features- Utilized sentiment analysis and predictive modeling to identify trends 48-72 hours before mainstream adoption-Coordinate and utilize digital and other communication channels to promote the library internally and externally, with a focus on brand building and user experience as a team member of the Communications Department-Generates content for the Library website. Responsible for enhancements in digital marketing content, effective website communication, and other digital platforms, including digital display monitors-Develop/provide content and implements email communication campaigns to engage staff, members, and the community-Lead the social media committee. Coordinates promotions, creates content, and monitors all the Library\'s social media channels-Conduct community engagement through various digital channels, such as outreach to local businesses and nonprofits and participation in Library sponsored events to improve Library visibility online-Provides expertise in conducting community surveys and gathering user experience data; evaluates and creates reports of feedback.