Maria Ferrier
Integrated Media Strategist | Cross-Channel Planner & Buyer | Data-Driven Campaign Leader | OOH, CTV, OTT, Digital & Traditional Media #MarketingGenius #CampaignExcellence #KPIDriven #BrandImpact #MarketingMagic
- Role
- Integrated Sr Media Buyer at Action Integrated Marketing
- Location
- Smyrna, GA, US
- LinkedIn followers
- 500 followers
About Maria Ferrier
I\'m a strategic and results-driven media professional with over 12 years of experience leading integrated media planning and buying across traditional, digital, and emerging platforms. I specialize in developing full-funnel media strategies, optimizing cross-channel investments, and driving measurable business outcomes for national and regional brands.My expertise spans TV, CTV, OTT, OOH, digital, and social media with a strong focus on data-driven insights, budget optimization, and collaborative leadership. I\'ve managed multi-million-dollar campaigns, led cross-functional teams, and negotiated high-value media buys that deliver real ROI. I\'m passionate about staying ahead of media trends, I bring a modern, agile approach to every campaign I touch.
Experience
Integrated Sr Media Buyer
Feb 2026 — Present · Atlanta, GA, US
Education
University of Phoenix
BS/MKT, Business Management & Marketing
2009 — 2012
Skills
- Digital Marketing
- Product Development
- Contract Negotiation
- Cost Estimating
- Blogging
- Media Planning
- Photoshop
- Powerpoint
- Budgets
- Direct Mail
- Print Production
- Spanish Translation
- Key Account Management
- Advertising
- Online Marketing
- Graphic Design
- Account Management
- Portuguese
- Filemaker Pro
- Budgeting
- Project Planning
- Purchasing
- Innovation
- Microsoft Office
- Online Advertising
- Marketing Communications
- Event Planning
- Public Relations
- Media Buying
- Copywriting
- Web Design
- Job Scheduling
- Digital Media
- Optimization
- Team Building
- E-Commerce
- Social Networking
- Customer Relations
- Italian
- Quality Assurance
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