M. Fernanda Zendejas
Director, Digital and Programmatic @dentsu
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WORK HISTORY
Director, Digital and Programmatic @dentsu
EDUCATION
University of North Carolina at Charlotte
Bachelor’s Degree
ABOUT M. FERNANDA ZENDEJAS
I’m a Director in digital marketing with deep expertise across programmatic, paid social, and full-funnel media strategy. I’ve spent my career building and scaling performance-driven programs, translating data into actionable insights, and helping brands grow through smart, audience-first digital activation.I lead and advise across complex, multi-channel ecosystems, with a strong focus on programmatic strategy, paid social innovation, and driving measurable business outcomes. I’m known for my ability to connect strategy to execution, navigate fast-moving platforms, and bring clarity to both clients and internal teams in an increasingly fragmented media landscape.What differentiates me is a blend of analytical rigor and human-centered leadership. I build trust quickly, mentor teams, and push for work that is not only effective but also forward-thinking and scalable. I’m highly driven, naturally curious, and always looking for ways to evolve how brands show up across digital and social in meaningful, high-impact ways.As a working mom and ambitious leader, I’m motivated by growth, ownership, and creating opportunities for others.
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